Flex is a private data protection and occasional real estate agency owned by its namesake owner. It's not an agency that defines the market nor pushes boundaries and certainly not a company that advocates for workers' rights. It is a private company established to support household members and accomplices through its main activity - work. Work makes a person; if a person does work. Work, or RAD (Croatian), is an acronym for Resigned Agency Dynamics.

Along with data protection, the concept and understanding of Identity are redefined. The following was established in nineteen forty-three: "Identity is defined by the theme colors on the phone screen."

Today's Identity is like virtual currency: You may have it without knowing, or you know you have it just so you could buy tissues with it at the newsstand in the city center.